Standard billboard ads are typically printed on polyvinyl chloride (PVC) or polyethylene (PE which is recyclable), but they’re not limited to those “plain” vinyl materials. Inflatable objects are also an option for 3D billboard add-ons.
That imagery would help people imagine what the experience would be like.ģD printers can create myriad shapes that can be added to a billboard to make it really come to life. (It’s like window shopping at 60mph!) For a service-based business, a 3D add-on might depict people engaging in your service or activity. But imagine the impact of a larger-than-life 3D version of your product extending from your billboard ad. The aforementioned Holsteins suggesting chicken (or “CHIKIN”) for dinner might be the most well-known example of 3D embellishments incorporated into billboard ads. Extending a billboard to create an iconic shape for your brand will make you stand out from the crowd. At the same time, an extension can also convey more meaning quickly. As billboards require brands to contain their message to just a few words and images – so people can “get it” quickly, as they pass by in their cars – an extension grabs more attention. Using a variety of materials such as plywood, fiberglass, and adhesive vinyl, we can take a boxy billboard and create a unique shape to showcase a product or to create personality for your brand. Typically, they are cut out into a specific shape and extend from one or both sides of the billboard, and/or from the top of the frame. Here are some of the ways we ‘think outside the board.’ Billboard ExtensionsĪ billboard extension is a piece of artwork placed to extend beyond the straight edges of the billboard’s frame. And we can help you create a show-stopping outdoor ad campaign that Western Pennsylvanians won’t be able to miss. Now, you may think billboard special effects are only for the huge brands with bovine spokespeople, but you’d be mistaken! Penneco Outdoor has the capabilities to create extensions, 3D embellishments, digital billboard special effects, and more.
Our brains are naturally attracted to novelty, so the extra, unexpected elements of these billboard additions grab our attention hard. They’re even harder to miss than standard billboards.
We’ve all seen billboards with special effects and add-ons (think: black and white cows touting a certain chicken sandwich). Now, incorporate add-ons and/or special effects to your outdoor ad, and you’re going to really knock the socks off passers-by! Why Special Effects? Plus, they’re HUGE and travelers can’t shut them off, unsubscribe, or swipe left. Because they’re placed on high-traffic roadways and near intersections, they tend to get a higher number of impressions as compared to other advertising and marketing techniques. Billboards offer a unique advertising experience.
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